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5 Reasons To Be Pure in 2021

2020 will go down as the year when the health and well-being of our families and ourselves rocketed from being a background 'given' that we never really thought too much about to a critical and ever-present priority. So as we go into the New Year and make those resolutions we give you 5 reasons why pure, filtered water should be part of you 2021 life.


Tap water contains traces of prescription drugs. Although the World Health Organisation have assessed that these trace concentrations are “unlikely to pose risks to human health” they go on to state that “knowledge gaps exist in terms of assessing risks associated with long-term exposure to low concentrations of pharmaceuticals and the combined effects of mixtures of pharmaceuticals”. In other words, nobody knows what the long-term health effects are of traces of prescription drugs in our drinking water and how they interact. Luckily, as The WHO acknowledge, reverse osmosis home water treatments like The Infinity achieve removal rates of over 99%


Filtered water is better for you than bottled water. The World Health Organisation (WHO) found that over 90% of the world’s most popular bottled water brands contained micro-plastics. Do you want to drink micro-plastics? We sure don’t.


Filtered water is also better for the environment than bottled water. It is estimated that over 7 billion plastic water bottles are used in the UK alone each year - that’s more than 3 a week per person. A significant number of them are not recycled


The average cost of a litre of bottled water in the UK is 65p, compared with 5p per litre for water from The Infinity reverse osmosis filter. That’s 5p per litre for water that’s free from bacteria, Chlorine, Limescale, Lead, Fluoride, Lead, Oestrogen and pharmaceuticals


Ever left a glass of tap water standing for a few hours and then returned to find that it smelled like a swimming pool? That’s because drinking water from the tap has Chlorine added to act as a disinfectant. Filtered water from The Infinity reverse osmosis machine however tastes of what pure water should taste of - nothing.


The Infinity reverse osmosis water filter is easy to fit, tucking away beneath your kitchen sink and has the option of a dedicated filtered water tap or a mixer tap so that you can continue to pour tap water for non-drinking uses.


All our water filters are installed by professional plumbing engineers who are WaterSafe approved and manufacturer trained to ensure your installation is of the highest quality, fit for purpose, hygienic and safe for you to to use.


It's also hassle free with a filter cartridge lasting a year on average.

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